This is a quick template for a cold e-mail that can be used for initial reconnaissance and information gathering for a software engineer/entrepreneur that would like to break into a new industry and doesn't know where to start. Feel free to use it and alter it as you see fit!


Dear (name of CEO),

My name is (name) and I'm an entrepreneur based in (city) with (n) years of experience crafting software products for (Google/Facebook/Apple/Amazon/Microsoft).

As someone with the gift of an analytical mind that leaves nothing unexamined, I believe I am uniquely positioned to quickly get up to speed with the domain knowledge intrinsic to a given field that would take normal people years to acquire. I have hence been interested in creating a business that solves some of the unique problems that (industry) faces. I was wondering if you had a few minutes to answer some questions so that I can find out what these problems actually are?

Firstly, I'm interested in the business processes in your day-to-day work that have the potential to be replaced with a CRUD application. Do you use an Excel spreadsheet for any of your operating procedures or business intelligence? Do you think there is scope for migrating some of those in-house systems to a software-as-a-service platform so that you can focus on your business' competitive advantages?

Secondly, I am a big proponent of distributed ledger technology as an alternative to single-point-of-failure classical databases in this increasingly more trustless society. Would you consider replacing part of your data storage, inventory tracking or other business operations with a custom-tailored blockchain-based solution that leverages smart contracts to ensure a more robust experience for all stakeholders?

Finally, do you think running your organisation could be made easier with a bespoke shared economy service that empowers workers to flexible time and lowers your human resources overhead while allowing you to tap into an immensely larger pool of workforce? This is an innovation that has successfully added value to taxis, hotels and food delivery and I firmly believe that there is a unique proposition in applying it to (industry).

I look forward to hearing from you.
(my name)

Sent from my (device)


Yes, this is satire. But if you remove the over-the-top buzzword soup, the messiah complex and flavour-of-the-month technology, it really doesn't seem like there's much a person without any connections or experience in an industry can do besides cold-emailing people and asking them "what do you use Excel for?"




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